Privacy policy

Last updated: March 9, 2026

REICHTUNNE COSMETICS (“Reichtunne”, “we”, “us”, or “our”) operates this website, store, and related services to provide you with a curated shopping experience. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, place an order, create an account, contact us, or otherwise interact with us.

Our store is powered by Shopify, which helps us operate our website, process orders, and deliver our services. By using our website or purchasing from us, you acknowledge that you have read and understood this Privacy Policy.

1. What this Privacy Policy covers

This Privacy Policy applies to your use of reichtunne.com and any related services, including when you:

  • browse our website

  • place an order

  • create or use a customer account

  • contact customer support

  • subscribe to updates or marketing communications

  • interact with us through forms, email, or other channels

2. Personal information we collect

Depending on how you interact with us, we may collect the following categories of personal information:

a. Contact and identity information

  • Name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

b. Order and transaction information

  • Products viewed, added to cart, purchased, returned, exchanged, or cancelled

  • Order history

  • Transaction details

  • Payment confirmation details

  • Shipping and delivery details

c. Account information

If you create an account or use customer login features, we may collect:

  • Account login details

  • Preferences and settings

  • Saved information related to your account

d. Communications

  • Messages you send to us through email, forms, customer support, reviews, or other communications

e. Device and usage information

  • IP address

  • Browser type

  • Device type

  • Pages visited

  • Time spent on pages

  • Referring links

  • General location information

  • Interaction with our website and services

f. Payment information

Payments are processed through third-party payment providers and platforms, such as Shopify-supported payment gateways, banks, UPI apps, card networks, and payment processors. We do not store your full credit card, debit card, or UPI credentials on our own servers.

3. How we collect your information

We may collect personal information:

  • Directly from you, when you place an order, contact us, subscribe to updates, create an account, or otherwise provide information

  • Automatically, through cookies and similar technologies when you browse or use our website

  • From service providers, such as Shopify, payment processors, shipping partners, analytics providers, or customer support tools

  • From partners or third parties, where permitted by law and relevant to providing our services

4. How we use your personal information

We may use your personal information for the following purposes:

a. To provide and fulfil our services

  • Process and confirm your orders

  • Arrange packing, shipping, and delivery

  • Process returns, exchanges, refunds, or cancellations

  • Maintain your account, if applicable

  • Provide customer support

b. To communicate with you

  • Send order confirmations

  • Send shipping and delivery updates

  • Respond to questions, complaints, or support requests

  • Notify you about important service or policy changes

c. To improve our website and customer experience

  • Understand how customers use our website

  • Improve website performance, functionality, and design

  • Personalize content and recommendations where applicable

d. For marketing and promotions

Where you have opted in or where otherwise permitted by law, we may send you:

  • emails

  • SMS

  • WhatsApp messages

about product launches, offers, restocks, promotions, and brand updates.

You can opt out of marketing communications at any time.

e. For fraud prevention and security

  • Detect and prevent fraud, abuse, misuse, unauthorized access, or illegal activity

  • Protect our business, customers, website, and services

f. For legal, tax, and regulatory compliance

  • Maintain records

  • Comply with legal obligations

  • Respond to lawful requests from authorities

  • Enforce our policies and terms

5. Cookies and similar technologies

We use cookies and similar technologies to operate and improve our website. These may include:

  • Strictly necessary cookies for core website functions, cart, checkout, and security

  • Performance and analytics cookies to understand site usage and improve performance

  • Functional cookies to remember your preferences

  • Marketing or advertising cookies, where enabled and permitted

Cookies help us remember your preferences, keep your cart active, understand customer behavior, and improve your experience.

You may be able to manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

6. How we disclose your personal information

We may disclose your personal information to trusted third parties where reasonably necessary to operate our business and provide our services, including:

  • Shopify, which powers our online store and related services

  • Payment processors and financial partners for payment processing, verification, and fraud prevention

  • Shipping, logistics, and courier partners for order fulfilment and delivery

  • Technology and support providers such as website hosting, analytics, cloud storage, customer support, email, SMS, or communication tools

  • Professional advisors, such as accountants, auditors, legal advisors, or consultants

  • Government authorities or regulators, where required by law or legal process

We may also disclose information:

  • if you direct us to do so

  • if necessary in connection with a business transfer, restructuring, or sale

  • to protect our rights, customers, services, or legal interests

We do not sell or rent your personal information to third parties for their own independent marketing.

7. Relationship with Shopify

Our store is hosted by Shopify. Shopify may collect and process certain personal information when you access or use our store in order to provide and improve the services that support our website and checkout experience.

Information you provide to us may be transmitted to Shopify and to service providers engaged by Shopify, including service providers located in countries other than your own. Shopify may also process certain information to support store functionality, analytics, fraud prevention, and other platform features.

To learn more about how Shopify processes personal information, you may review Shopify’s consumer privacy information and privacy tools made available through Shopify.

8. Third-party links and services

Our website may contain links to third-party websites, platforms, or services, such as social media pages or external resources. We are not responsible for the privacy, security, content, or practices of those third parties. We encourage you to read their privacy policies separately.

9. Children’s privacy

Our website and services are not intended for children. We do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction. If you believe a child has provided us with personal information, please contact us so that we can take appropriate steps.

10. Data retention

We retain your personal information for as long as reasonably necessary to:

  • provide our services

  • fulfil orders and manage customer relationships

  • maintain records

  • comply with legal, tax, accounting, and regulatory obligations

  • resolve disputes

  • enforce our agreements and policies

When information is no longer required, we may delete, anonymize, or securely archive it in accordance with applicable law.

11. Security

We take reasonable measures to protect your personal information, including:

  • using secure website connections

  • limiting access to personal information to authorized persons and providers

  • using trusted payment and service providers

  • maintaining administrative, technical, and organizational safeguards

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

12. International transfers

Your personal information may be processed, stored, or transferred outside the country in which you live, including through Shopify or third-party service providers who support our business operations.

Where applicable, we take reasonable steps to ensure that such processing is subject to appropriate safeguards and protections in accordance with applicable law.

13. Your rights and choices

Depending on the laws that apply to you, you may have rights regarding your personal information, including the right to:

  • request access to the personal information we hold about you

  • request correction of inaccurate or incomplete information

  • request deletion of your information, subject to legal or operational requirements

  • withdraw consent where processing is based on consent

  • opt out of marketing communications

  • request restriction of certain processing, where applicable

  • lodge a complaint, where applicable under law

These rights are not absolute and may be subject to exceptions under applicable law.

To exercise your rights, please contact us using the details below. We may need to verify your identity before processing certain requests.

14. Marketing communications

If you opt in to receive marketing communications, we may send you information about new launches, offers, restocks, events, and brand updates by email, SMS, or WhatsApp, where applicable.

You can opt out at any time by:

Even if you opt out of marketing, we may still send you transactional or service-related messages, such as order confirmations, shipping updates, and important policy or account notices.

15. Complaints

If you have any questions, concerns, or complaints about how we handle your personal information, please contact us using the details below. We will review your request and respond as reasonably possible and in accordance with applicable law.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, legal requirements, or privacy practices.

When we make changes, we will update the “Last updated” date at the top of this page. Where required, we may also provide additional notice on our website or through other appropriate means.

17. Contact us

If you have any questions, requests, or concerns regarding this Privacy Policy or your personal information, please contact us at:

Email: support@reichtunne.com
Support Hours: Monday to Friday, 10:00 AM to 5:00 PM IST